JAVIER CASTRO MÁRQUEZ
SCREENWRITER - FILM DIRECTOR EDITOR - MAKER
BACK
Con Luzkita
2016 - Present
Youtube Channel
Role: Audiovisual producer
When we started, the videos didn't have many views and the subscribers were just a few. But as we were constant and put effort in understanding the behaviors of the audience and the patterns of the platform, the channel started to grow.
In September of 2018 we reached 100.000 subscribers and the numbers have kept increasing. Also, some Colombian brands have supported us providing their supplies for the projects we made
Luz Nelly Márquez is the name of my mom, but in the family we call her Luzkita. She is a needlecraft artisan who has worked for more than 20 years teaching in institutions or in private lessons.
In 2016 we decided to create a Youtube Channel presented by her, in which we were going to upload at least one video every week. My sister -a industrial designer- who had already worked in a Facebook fan page for my mom, helped us creating the graphic design and logos of the channel. And my colleague Daniela Anaya, who is currently our manager, worked as scenographer and maker of some of the videos at the beginning.
The most heartwarming part of this project have been reading the messages of some followers, who tell us how this free tutorials have helped them to deal with difficult moments of their life. Some teachers or leaders from difficult access towns, have created learning groups for elderly people that otherwise wouldn't have the access to this knowledge.
