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JAVIER CASTRO MÁRQUEZ
SCREENWRITER - FILM DIRECTOR EDITOR - MAKER
DJTV
2017
TV Musical Magazine
Role: Director - Screenwriter
TV Channel: TRO (regional television)
The main idea of DJTV is to spend one hour talking about good music, playing games with the guest bands and having a good time. One of our biggest objectives: become a window for those bands who are still trying to emerge.
DJTV is a well-know program in Channel TRO. It's first episode/season was on air around 10 years ago. And after a period out of the programming broadcast, in 2017 the channel wanted to put it back on air.
I had the chance to be the director of this new version of the program with a group of social media professionals, graphic designers and great editors. We refreshed the idea of the entire program, adapting it to new audiences and social media platforms but also appealing to music nostalgia elements.
As director and screenwriter I had to create, with the team's help, new and entertaining sections for the program in order to reach a young audience. We decided to create games that involved social media, work with a colorful style and create content exclusive for digital platforms.
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